Analysis of the
Media's Use of Techniques in Public Persuasion

A Media Awareness Project

Institute of Propaganda Analysis (IPA)

Posted by Roar of the Bewildered Herd on February 8, 2011 at 6:19 PM 7845 Views

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Reply Robert
3:19 AM on September 17, 2015 
Having posted the previous message [Robert - 3:05 AM on September 17, 2015] about a link to Edward L. Bernays' book "Propaganda" I notice that this Post a Comment trims out URLs. That's is probably a prudent anti-spam measure even if obstructing the exchange of legitimately appropriate information and knowledge within an Internet format. (Does that mean the spammers have won?!)

Either google Edward Bernays Propaganda and look for the PDF or de-populate this string back to a URL - whale period to forwardslash b forwardslash bernays period and the initials for portable document file. Anyway, the book is both fascinating and horrifying at the same time.
Reply Robert
3:05 AM on September 17, 2015 
Many of you already know of this; nevertheless, this is the down-load link for a PDF file of the complete book by Edward L. Bernays published in 1928 and titled "PROPAGANDA". Edward L. Bernays was the double nephew of Sigmund Freud and the man who brought Freud's theories to the attention of the American Public and more importantly to Corporate America. Bernays is the author of all that is wrong with America today (other opinions may vary, but really...). He invented and promoted product placement and the photo opportunity. He changed the name of propaganda to public relations and perhaps most importantly conceived and developed the technique of using advertising to link products with individual unconscious and irrational drives in a magical, though rational way; e.g., "I feel identified with and inspired by the commercials and if I have Nike sneakers I just feel I will be a better athlete and besides, when I spend hundreds on tennis shoes I will have to rationalize how they are worth the price and may even workout harder showing off my stuff, etc." and in the hire of the corporations developed it into mind control in the modern mass democracies. Or as the character Chuck Palahniuk in the movie "Fight Club" put it: "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need." It was Bernays, while working as a speech writer for President W. Wilson, who coined the phrase: "Making the world safe for democracy" to allay European concerns about the potential for American imperialism in WWI. Bernays' book doesn't talk about the phenomena of propaganda, it is the gospel on the why to do it and the how to do it.
Reply Elizabeth de Armas
5:39 PM on September 28, 2011 
The IPA is doing society a favor by informing us of seven ways that propaganda can be noted. Propaganda is seen on a daily basis - anywhere and everywhere. Telemarketers, Internet pop-ups, Flyers, magazine blurbs, radio podcasts, advertising; there can never be enough propaganda. Although propaganda isn't always bad, it leads to a lot of controversy because it has a tendency to mislead and misinform the public, portray information that is technically false and over exaggerate the truth just a tad bit much. Since early on in history, we have seen propaganda arising and with all the media outlets we have today, it will only get worse. News should be factual and if it doesn't seem that way --- it probably is just another company trying to reel you in through their propaganda tactics. Don't give in!
Reply Taylor Croley
4:04 PM on September 28, 2011 
Propaganda is seen everywhere, everyday in our society whether it's to sell a piece of merchandise, make a musician or TV show popular or get you to vote for a specific representative. I believe the IPA is doing a service by describing seven devices used to propagandize people. We need to be aware of the techniques used to persuade so we are capable of making informed decisions that come from inside ourselves rather than be manipulated into certain trains of thought and action.
Reply Kristen Spillane
10:36 AM on September 28, 2011 
This interview really sparks an interest in the role of propaganda and also makes a statement about the responsibility of the public in receiving propaganda messages. With historical evidence as a driving factor, the citizens of all nations are urged to not take "news" for straight fact value. Instead, we are to question and seek alternate sources to confirm or refute messages we receive, which may in fact be largely falsified or exaggerated propaganda. Especially in our modern media era, with our ever-evolving bank of news resources from newspapers and magazines to TV and radio broadcast to the online explosion of news sites, blogs, and social media, the responsibility to understand and evaluate propaganda is as important as ever.